VINCE Wines
Part of Camus Yuanliu Group in China.
Creative Direction by Giling Yu
The main goal was to make the VINCE Wines brand known in the Chinese Market by featuring a new standard for a brand by disrupting the traditional concept of a French wine brand with a series of minimalist label designs and an outstanding GOLD bottle for the sparking line.
During the time working with VINCE Wines, we did a lot of events throughout China and some internationally. Apart from design, I also started to explore a new areas and learn more about video and photo production working and collaborating with different creatives from photography, video editing, and art direction.
Responsive Website Design and video production for VINCE Wines. For more info please go to www.vincewines.com
Since the beginning when I was offered to be in charge of the VINCE wine brand by the owner itself I was really honored. The title of Creative Director gave me the chance to be part of the VINCE marketing team and Camus Group in China with more than 50 professionals throughout all departments. From product development and launch, Ad campaigns, wine tastings, branding, and marketing strategies as well as working with famous Chinese KOLs.