Urban Food Concept
From branding, social media campaigns, and interior design for a chain of restaurants in the heart of Shanghai.
Urban Soup Kitchen
As time pass by, my experience as a designer and creative person has been evolved in many different areas, and without realizing it, I’ve started to work on more and more projects related in the F&B (food and beverage) industry. This is one of them, Urban Soup Kitchen (USK), a chain of restaurants in Shanghai that provides comfort, affordable and healthy food.
My duties were making deliverables, online media, and discovering a lot of techniques in the production for food photography to be use in all visual elements. In USK I was also in charge of all the creative and design part of the business being part of the marketing team and giving direction to illustrators and designers for the creation of different Key Visuals.
Zuper Mart
The concept for Zuper was to create a brand that will be displayed inside gyms throughout China by offering healthy (fast food) for before and after workouts. In this project, I co-work with a friend and also a designer to come up with the initial idea, integrating natural and more organic shapes with strong and modern typography, giving a fun touch and complementing them with colors in all key visuals, sketches, and illustrations.
Geezo
Another of the projects for Urban Food Concept was to develop a sub-brand with the concept of slow cook food. For this, we came up with the idea of Geezo (Guiso), which means “Stew” in Spanish. The idea for Geezo was to create a modern and cozy logo, using irregular shapes with a touch of organic and natural elements. Geezo was a restaurant-coffee shop located at the premises of one of Jiahui health centers in the heart of Shanghai on Nanjing West Road.