Initially, the main duties as Brand Custodian were to establish the company’s design guidelines as well as the marketing collaterals (presentations, posters, packaging design) working alongside different printer suppliers.
Besides marketing collaterals and graphic design work, I had the great challenge to work as the interior designer for different locations. From the concept, material specification, and setting up the tone as part of the branding.
Heathrow Terminal 5
The most remarkable project that I had the privilege to design, was Bagel Street's brand signature shop at Heathrow Terminal 5 in London. With estimated daily customer traffic of 50k. For this project, the company also implemented the use of dynamic digital menu boards as the standard of the brand updating the content based on the time of the day.