MOVING,
FLOW,
CREATE.

Giling Yu ( El Chilli )

Giling Yu is a dynamic fusion of Chinese-Colombian heritage, blending the rich artistic traditions of China with the vibrant creativity of Colombia. This unique cultural mix fuels his passion for both Chinese arts and the bold, innovative spirit of his native Colombia.

As an Innovative Art Director and Brand Designer, Giling specializes in AIGC (AI-Generated Content), leveraging to push the boundaries of creativity. Through his , he empowers creatives to explore the exciting possibilities of generative AI, helping them , and craft their unique personal brands.

Giling’s expertise spans , making him a versatile and .

My Work

WORK

As an independent designer, Giling values building long-term client relationships. He has worked with a wide range of clients in the media, entertainment, F&B, consumer products, technology, and fashion industries to realize both small and large-scale projects across multiple platforms.

UI / UX Samples

Services

Video, Photo & 3D

  1. Preproduction
    1. Brainstorming
    2. Production Plan
    3. Creative Direction
    4. Script
  2. Production
    1. Shooting
    2. Location Scouting
  3. Postproduction
    1. Video editing
    2. Composing
    3. Motion Graphics
    4. 3D Renders / Sketchup

UI / UX

  1. Preproduction
    1. Brainstorming
    2. Project Management
    3. Wireframes
    4. Look and feel
  2. Production
    1. UX / UI
    2. CSS
    3. HTML
  3. Postproduction
    1. Video editing
    2. Testing
    3. Debugging / Migration
    4. Website launch

Branding & Design

  1. Preproduction
    1. Brainstorming
    2. Sketching
  2. Production
    1. Logotype
    2. Design guidelines
    3. Brand Manual
  3. Postproduction
    1. Stationary
    2. Printing Materials

“ONLY BUY SOMETHING THAT YOU’D BE PERFECTLY HAPPY TO HOLD IF THE MARKET SHUTS DOWN FOR TEN YEARS.”

WARREN BUFFET

LET'S GET IN TOUCH

I would like to hear from you. send me a line and we can arrange your request with a cup of coffee or maybe with a drink if you are more like a night person. Send me an email to: gilingyu@gmail.com

You can also contact me through linkedin by subscribing to my YouTube Channel, vimeo or following me on Chinese social media 小红书

Do you want to see more?

CLICK HERE TO DOWNLOAD GILING'S PORTFOLIO